About Us

At GEOLYTIX we help our customers make informed decisions about how many stores, who to acquire, where to open, which format, how to optimise home delivery and click & collect operations.

Our Products Meet our team

Our Values

The people who work at Geolytix share our vision and our values.

Geolytix was born in 2011. Co-founded by Blair Freebairn and Sarah Hitchcock, our vision remains the same today.

When location matters, organisations turn to us first.

The people who work at Geolytix share our vision and values. We’re driven by our belief that the best work is born from a happy, dedicated and trusted team.

People

Geolytix is our people. Relationships really matter to us, we are a team of individuals and love getting to know our clients.
Trust

We believe people do business with people. Investment in physical and online networks is costly. Our customers trust us to provide the best strategy.
Innovate

We’re passionate about finding new ways to solve client problems and unlock geospatial-insights. Our Data Scientists are the best in the business.
Be the Best

We have the best people. We look after ourselves and each other, we learn from each other’s varied experience and set high standards.

London
Leeds
Warsaw
Tokyo
Shanghai
Guangzhou
Melbourne
Milan
Johannesburg

Global Projects

We can help you wherever you are or are planning to go. From sharing our gold standard approaches across territories, through planning a new market entry, to crafting consistent global benchmarks. With offices in eight countries we are small but global.

Company Background

We build close, on-going relationships with our customers who operate all over the world and will become your trusted advisers

2011

The Beginning.

Geolytix is born.
2012

Finding our Feet.

Geolytix wins their first major projects with retailers they still support today.
2013

GEODATA

We realise the data we are building is valuable for everyone. Retail Places, a labour of love is finalised.
2014

Recognition.

Our contribution to the Open Data world is recognised at the ODI Awards. Without Open Data we wouldn't exist.
2015

Further afield.

Our first Europe wide projects are completed. We also test out the water with our first online mapping tool.
2016

Innovation.

An invite to Buckingham Palace after GEOLYTIX proudly wins the Queens Award for Innovation; world class omnichannel forecasting.
2017

Asia Pacific.

Exciting times as we focus on APAC with offices opening in Shanghai and Tokyo. Second UK office in Leeds.
2018

GEOLYTIX MAPP.

We enter the online mapping market with a platform that enables an easy way to interrogate, analyse and visualise and our customers love it.
2019

Mobility Data.

We've used mobility data since 2012 but this year it takes off. We relish the added understanding of channel & the market that it provides.
2020

Global.

We're now building data and delivering projects in over 50 countries. We open down under in Melbourne and top off the year as Data IQ winners.
2021

Export Champion.

Delighted to win our 2nd Queens Award, this time for International Trade. We'll continue to help more customers in more countries.
2022

Northern Powerhouse.

We reach 19 people in Leeds focussing on building our brilliant product. More functionality in MAPP, launching Footfall and introducing Retail Universe.
2023

Our Customers.

We've now had a number of our wonderful customers for over a decade. We continue to listen to how we can support.
2024

Product.

Maintaining, enhancing and growing our Product offer available across the world. GEOLYTIX MAPP wins Innovation of the Year at the British Data Awards.
2025

Worlds Best.

Best in the world at location planning and still growing.