Global Urbanity 案例分析

概述

Urbanity describes the type of environment that people live in across the world, a classification of urban to rural.

This data helps users to understand customers or stores based on common factors of their surroundings.

Applications

• Insight into levels of accessibility and differences in service provisions.
• Utilise in customer or store segmentation, to help better understand potential mission types.
• Better understand how catchment sizes may vary by store (e.g. store catchments may be larger in more rural areas).
• Vital in identifying possible locations to help realise the size of the prize.